Meet our Secret Weapon for Craft Beer Franchise Success: Tom “Mr. Clean” Harper!

From Global Franchising to a World-Class Craft Beer Franchise

Tom’s prior franchise development work has centered on new market expansions in countries like Poland, Korea, Pacific Islands, Hawaii, Fiji, Samoa, Tonga, New Caledonia, and Vietnam. The idea at this time was to introduce big brands to small markets that were striving to find credibility. Countries that could attract such brands painted a picture of a stable economy and a stable government. Essentially, much of this growth relied on political goodwill. 

Voodoo is just the latest franchise development adventure for Tom, who has spent years in the food-service franchising industry. His career began in Pepsi Co. before joining the international market with Yum Brands in Europe and Asia. Tom has worked with multiple global franchise companies, including Big Brands, Pizza Hut, Taco Bell, Long John Silver’s, KFC, and more. Needless to say, joining an emerging craft beer franchise like Voodoo Brewing Co. was a completely different experience from the multi-billion-dollar corporations he’s been instrumental in developing in the past, and he is excited about the new challenges!

Tom recently took time to share his thoughts concerning the brand’s business approach and his choice to join their team. Prospective Franchise Owners and anyone keen on understanding Voodoo’s business model will gain the motivation they need to help in their journey.

Joining the Voodoo Crew

While speaking about his first encounter with the Voodoo Executive Team, Tom mentioned that a recruiter kept calling and insisted that he come to Pennsylvania to try the beer. At first, Tom felt that craft beer would not suffice to lure him from his previous position. When he eventually chose to honor the invite, our Master Brewer, Curt Rachocki, impressed him with his incredible talent. Voodoo President Jake Voelker and Founder Matteo Rachocki also created a wholesome and enlightening experience for Tom as they eased him into the organization. 

Voodoo’s unique business model and impressive profitability lured Tom Harper from his adventurous career. Thanks to the innovative pricing and business processes, the craft beer franchise has maintained significant returns. The brand’s scalability was also influential in Tom joining the Voodoo team.  

Compared to Voodoo’s emerging concept, Harper has previously worked on world-renowned companies that had already attained household-name status. Besides the impressive profit margins that Voodoo has already accomplished, Tom is keen to help the team create a strong brand, and is especially excited to be integral to the creation of a new development strategy for a younger boutique brand.

“Top corporations usually excel thanks to their organization and discipline. On the other hand, Voodoo has a raw product. At the moment, I’m working with young executives to create a process-oriented approach to running the business,” Tom said regarding his new role. While these initial stages might sound boring, executives will create more time to enhance the brand’s products. 

Harper is also partnering with organizations such as Sysco, CBRE, construction management experts SFV Services, and Clearlake Financial Corp. to help Voodoo standardize its logistics partnerships. As things stand, Voodoo’s logistics are now scalable nationally. Working on the liquidity of these partnerships will help steady the organization’s operations.

Working Directly with Franchise Owners

According to Harper, Voodoo’s Franchise Owners generate most of the ideas he already has concerning the business. The company is gearing all their initiatives towards ensuring that owners get maximum profits from their investments. Besides, Tom is keen on offering operational support to change the franchise’s market value.

“Many Franchisors can be short-sighted, focusing solely on collecting royalties without considering if their Franchise Owner partners succeed or fail,” Tom said. “I believe that craft beer is where Starbucks was in the ’90s and has the potential to scale and reach a wider market. Most people don’t understand and appreciate it until they try it and discover how perfect it is.”

Tom also acknowledges the current Voodoo’s leadership team has displayed an attitude that is necessary to help them conquer the restaurant space, and believes that will go a long way toward the beer franchise’s long-term success.

Challenges of Craft Beer Franchise Development

“The greatest obstacle I’ll probably face will be to balance between scaling our solutions while remaining cool. Although I cannot resolve all issues, we’ll work through this because Voodoo desires to grow and achieve sustainable brand integrity,” Tom mentioned concerning the challenges he anticipates with his new role. 

Keys to Franchise Owner Success

Tom believes that a successful long-term business partnership between a Franchisor and a Franchise Owner comes down to open, transparent communication and a shared belief in the value proposition a brand offers its customers. 

“I love healthy debate and people who want to tell me the truth about their businesses,” he mentioned. Tom added that he could form long-term relationships with sincere Franchise Owners who don’t shy from the truth. “Investment banks and private equity people offer a different proposition in terms of relationships. Most of them want to get in for two to three years, flip it on a higher evaluation model, and walk away to the next big thing,” he added.

Our Beer Franchise Versus Stock Standard Restaurants

The initial development costs make it easier for prospective Franchise Owners to get into business. Essentially, there’s much less training, inventory, and much more quality of life. Tom insists that Voodoo lets Franchise Owners spend more time with clients than managing paperwork. 

“The profit margins are impressive as beer and alcohol are naturally high margin items. These menu items also represent a significant percentage of our sales and revenue,” Harper mentioned. Although the drinks take center stage, Voodoo’s business model creates room for food, further improving the profit margins. 

Essentially, Voodoo creates a calming environment that helps clients ease into the brewpub franchise.

The Dos and Don’ts of Opening Your Own Craft Brewpub

In case you haven’t noticed, there’s been a recent resurgence of craft brewpubs opening up all over the United States, what with people finally wanting to get together in person again with their friends and loved ones. People are saying that craft brewpubs are to the 2020s what coffeehouses were to the 1990s. (OK, WE said that but we’re not wrong- this thing is blowing up, and we’re stoked to be part of it!)

With the ever-growing popularity of craft beer, it’s no wonder that entrepreneurs are looking to get into this industry. 

But before you open your brewpub, there are a few things you should know. Entrepreneurs need to know the dos and don’ts of opening a craft brew pub. So whether you’re already in the planning stages or just thinking about it, read on for some valuable information

The Dos

Choose the suitable craft brewpub franchise

When you start a craft brewpub, one of the most important things to consider is what kind of beer you will serve. The craft brewing industry grows every year as more consumers look for high-quality and unique beers made with local ingredients. The Franchise Owners and Founders of breweries play an essential role in the success of the craft brewpub business. 

Customers associate themselves with the Founders of popular brew; thus, the brand you sell in your business is vital. You can choose from an established brand or create your craft brewery by purchasing equipment from breweries. It can be a fun way to get started but requires some knowledge about how brewing works before diving into it headfirst and spending money.

Have a well-defined business plan

A well-defined business plan is essential for any new business. The document should outline your goals, strategies, and how you plan on achieving them. It’s also crucial to have a solid financial plan in place so you can estimate your start-up costs and ongoing expenses.

Creating a craft brewpub can be a very profitable venture, but it’s essential to do your homework before opening up the business. Make sure you research the industry trends and target your marketing efforts towards the right audience. Don’t forget to have a detailed business plan that outlines your goals and strategies.

Create a unique and inviting space

When it comes to craft brew pubs, the ambiance is vital. You want your customers to feel comfortable and at home when they walk in the door. It means creating a space that is unique and inviting. It can be helpful to look at other successful craft brewpubs for inspiration and borrow ideas that will work well for your business.

Some things you may want to consider include:

• The type of furniture and decor in the pub
• The lighting scheme
• Whether or not you will have a bar area
• What kind of music do you play

Creating a cozy and welcoming environment is essential for any craft brewpub. Be sure to take your time designing the space and reflect your style.

Make craft brew pub marketing a priority

Marketing is essential for any craft brewpub. You want your customers to know about new beer releases and specials, so they will keep coming back again and again. Creating an integrated marketing strategy online (social media) and offline (flyers/postcards) would be best. 

People can find out when events are happening or what beers are on tap this week at their local craft brewery by following them on Facebook. You may also want to invest in branded merchandise like T-shirts and hats, which effectively generate awareness around businesses while providing value-added items. Merch is not only an awesome extra stream of revenue, but can turn your loyal fans into walking billboards for your pub!

Give Your Employees a Sense of Ownership

When it comes to craft brewpubs, the employees are just as important as the owners. After all, they are the ones who will be serving the customers and helping make your business a success. It would be best to create a positive work environment where employees feel special.

Employees who feel valued and appreciated are more likely to go above and beyond for their job. Showing your appreciation doesn’t have to cost a lot either! A simple thank you or bonus after a busy weekend is often enough to make someone feel appreciated. Bottom line: if your staff is feeling the love, they’ll show up ready to rock and leave the drama at the door!

The Don’ts

Don’t open a craft brewpub without proper licensing

Opening a craft brewpub is exciting, but it can also be stressful. One of the most important things you need to do before opening your doors for business is get all of the necessary permits and licenses from both federal and state governments, as applicable. The process might take months or even years, so make sure that there is enough space between now and then for everything to come together seamlessly when launching operations. And there’s nothing quite like having The Man show up to shut you down to put a damper on your grand opening. Better safe than sorry!

Don’t neglect craft brewpub financing options

Financing is critical when opening a craft brew pub like any other business. You will need to have enough money to cover your initial and ongoing rent, utilities, and inventory. There are various financing options available to small businesses, so be sure to explore all of them before deciding.

One mistake that many new business owners make is neglecting their finances. Don’t make the same mistake! Make sure you have a solid financial plan in place and line up the necessary funding needed to open your craft brewpub.

Don’t open your craft brewpub without proper business insurance

Another mistake that craft brewpub owners make is not having the right insurance for their business. Having craft brewery liability coverage will protect you from potential lawsuits and financial loss if something happens at your establishment. It’s essential to have this type of protection before opening up shop – let’s face it, accidents happen, and you don’t want to be on the wrong end of a catastrophe without the right insurance.

Wrapping up

Owning a craft brewpub can be a highly rewarding and fun experience, but it’s also important to get your ducks in a row before opening your doors. Before you launch your business, you must think about it and be prepared. It’s essential to have good craft beer marketing ideas and invite the space with proper licensing permits. (A little creativity and personality to help your pub stand out from the rest of the pack never hurts either!)

Make marketing your priority in your pub business. A well-defined business plan also helps craft brewpub owners succeed. It’s essential to have the right insurance before opening up shop because accidents happen.

Franchising with Voodoo Brewing Co. can help aspiring craft beer entrepreneurs avoid some of the pitfalls of owning a pub– and between us, we can make it a hell of a lot more fun too!

 Visit our franchise website today to learn more about how we can help you open the coolest craft brewpub in town.

What’s the Difference Between Craft Beer and Regular Beer? 

When you’re at the liquor store or supermarket and shopping for a beer to bring home, what kind of beer do you usually go for? Does the design of the bottles pull you in? Or maybe it’s the alcohol content or the style of beer? No matter what you look for as a consumer, your options usually boil down to two types: craft beer and regular beer. 

Which one will you choose?

The difference between craft beer and regular beer typically narrows down to the origin of where the beer is made and produced. However, there’s a lot more to the beer than that. From taste to the personal touch, both beers are made differently and have a distinguished taste.

Whether you’re looking to open a craft beer franchise or just grab some beer after work with a flavorful taste, you’ll want to pay attention to the subtle (and not-so-subtle) differences that make a beer a craft beer.

Production rate

Historically, craft beer is made on a smaller scale than regular beer. Craft beer is commonly made at local breweries and is sold and distributed throughout the neighboring cities or states. Since the focus is usually smaller batches, brewers can put more time and effort into crafting a bold, enjoyable taste and unique appearance. In 2020, there were reportedly 8,764 breweries throughout the United States. 

Fun Fact: Out of those 8,764 breweries, Voodoo Brewing Co. is named one of the top 50 breweries… IN THE WORLD! As if that isn’t enough, we’re the only craft brewery on that list to offer craft beer franchise opportunities in the U.S.

Regular beer is commonly made to be mass-produced. This means it is usually made with cheaper ingredients to ensure they can keep the overhead costs low. Regular beers can be found in almost any liquor store or grocery store throughout the country. 

However, just because craft beer is made on a smaller scale, doesn’t mean it’s any less popular! In fact, in 2020 3.3 million barrels of craft beer were produced by breweries in the United States.

Taste

The flavor of craft beer is undeniably richer than your everyday regular beer. Since breweries aren’t having to mass-produce their creations, they can put a lot more effort into the recipe, and the taste of the beer is more “crafted” than regular beers.

Domestic, mass-produced beers are often known for having a watered-down taste. If you’re a true beer lover, this taste doesn’t exactly hit the spot. That’s why regular beer is often served chilled, to help heighten the light, crisp taste and make it more enjoyable.

Craft beer doesn’t need to be served this cold. In fact, it is usually served around 50 degrees Fahrenheit to help you experience the full, flavorful taste and heighten the flavor to its max capacity.

Business structure

When you go to your local brewery to have a drink, you’re able to have a connection with the brewer behind the taste that you love. The business structure of craft beer is a lot more focused on the individuals crafting your beer. Every beer flavor is designed and prepared with a personal touch! It’s about more than just producing for profit. When it comes to a craft beer franchise, you’re able to dial in the flavor you’re looking for, and provide a flavorful beer for individuals to enjoy.

Appearance

The regular beer looks like… well, regular beer! It commonly has a watery, yellow color and doesn’t have much of a head. These beers are often light-bodied and lighter to drink. 

Craft beer has a lot more personality. It comes in different colors and styles. From stouts to IPAs, each craft beer has a different color and look. They commonly have a full-formed head, bolder taste, and are designed for the beer lover.

Alcohol percentage

Regular beer is anywhere from 3-5% alcohol content. Craft beer commonly has a more daring taste and is higher in alcohol percentage. It’s usually somewhere around 7%-9%. However, the world’s strongest beer sits at about 67.5% ABV! 

No need to worry if you’re a fan of the lighter-tasting beers. Craft beer and craft beer franchises often provide an option that has a lower alcohol content, such as a blonde or golden ale.

The brewpub experience

There is something great about going to your favorite craft brewpub after work, ordering an appetizer, and drinking a delicious craft beer. Craft beer provides more than just flavor and artistry, it provides an experience. People get to come together with the ones they love, sit back, relax and enjoy a carefully crafted beer. Better yet, you can order a flight and taste samples to indulge in the full craft beer experience. 

Of course, you can enjoy your favorite regular beer at home on the couch. Except sometimes it’s nice to not just drink beer but to experience it as well.

Wrapping up: Craft beer vs regular beer

So, which one is better?

That depends on the individual! However, craft beer is undeniably richer in taste, appearance, and alcohol percentage. When you drink craft beer, you’re experiencing the taste that a craft beer franchise or local brewery made with you in mind.

There is an endless amount of opportunity when it comes to the craft beer industry. In fact, the industry is expected to grow to 190.66 billion by the end of 2027. 

When it comes to craft beer, the brewers of Voodoo Brewing Co. know what they’re doing and are always looking for passionate, beer-loving individuals to join! 

We have been crafting premium-quality beer that has been stealing the hearts of craft beer lovers everywhere. We are not only a great craft beer franchise, we’re award-winning and known as one of the best craft beers on the market.

If you’re a badass entrepreneur who loves and appreciates the value of craft beer, you can inquire about our craft beer franchise options today.

Happy New Beer! Why 2022 is the Year to Finally Own a Voodoo Pub Franchise

New Year, new Voodoo craft beer franchise ownership? We say yes… and so does the franchise industry! A fresh new year is just around the corner which means it’s the ideal time to get a running start on your 2022 goals. If one of those goals is owning a thriving (and fun!) franchise, Voodoo just may be the right fit for you. 

Since 2005, we’ve perfected our lean franchise business model for bold, innovative barrel-aged beers and eclectic, locally-curated pub food menu served to fans everywhere. It’s not just a fluke – we’ve successfully replicated the Voodoo brewpub experience in 7 cities, with even more new franchise locations opening their doors this year. This means we’re ready to add new partners around the U.S. who share a love for business and beer to open their own craft beer franchise.

Why choose Voodoo in 2022?

Is now the best time to invest in a franchise of any kind, especially one in the restaurant industry? In short, yes. With an economic recovery plan in place and a largely successful vaccine rollout across the country, the restaurant industry and economy at large are well on the road to recovery. 

For the most part, people are ready to safely gather and celebrate the simple pleasures of trying new craft beers and eating locally-sourced pub food with friends and family. Workers are back in their offices and ready for sit-down work lunches and grabbing beers after work. Even with the latest threat of the Omicron variant to consider, a sizeable amount of the U.S. population continues to feel comfortable gathering with friends and co-workers over an ice-cold beer at their favorite watering holes. There’s ample prime commercial real estate inventory available for future franchise owners and interest rates are at a record low. Right now, it’s actually more affordable to lease or purchase commercial real estate than it has been in a decade.

Our ‘Anti-Franchise’ Craft Beer Franchise Model

Over the past decade, Voodoo Brewing Co. has smashed industry standards and innovated in the craft brewing segment. This isn’t your typical franchise – in fact, we’re decidedly anti-franchise – so you’ll enjoy the protection of being part of a larger organization without the restrictive corporate vibe.

Using a European beer hall design, Voodoo operates on a lean and agile staff of 6 people or less that translates to more money in your pockets and fewer staffing issues. After the immense challenges of 2020 and 2021, you’re probably ready for a tried and true franchise business model without the hassle. If you love craft beer and good vibes, forget the trial and error of an unestablished business and set yourself up for the amazing potential for success and support this year.

100% Support, 0% Micro-Management

You won’t be on this craft beer franchise journey all alone. You’ll have the backing of executive support using the proven Voodoo business model. Instead of taking on the considerable risk of starting your own independent bar or restaurant, you’ll have a corporate team doing the heavy lifting…including actually brewing the beer for you and shipping it directly to your pub from our 30,000 square-foot taproom facility. 

In addition to having a legit Master Brewer and his team of craft brewing rockstars in your corner, the Voodoo tribe is here to take care of communicating with distributors, planning promotions, deciding on effective advertising and marketing strategies, making craft beer selections for your brewpub, and coming up with new menu offerings. This frees up your time to serve your customers the world’s best beer (in our humble opinion) and establish a strong relationship with your community, all in a pub you bring to life with its own personality and vibe. 

Sign in 2022, Open in 2022!

You may be wondering about the time it takes to start up a Voodoo craft beer franchise and ultimately when you’ll become profitable. Currently, the average time for a new Voodoo brewpub to be open and operating is around 9 months from the date of signing the franchise agreement. This means you could potentially be ready to serve customers in the second half of 2022 when experts predict further economic recovery and consumer confidence. 

With its growing popularity over the past decade, the interest in craft beers shows no signs of slowing down. Spacious Voodoo taprooms (including the 30,000 square foot one in Meadville, PA) and outdoor spaces ensure there is room to safely spread out when social distancing is necessary.

Additionally, since we prefer our Franchise Owners to source second- or third-generation real estate to minimize buildout costs and fit in with the feel of the local architecture, we’re able to get new Voodoo pub locations up and running in a fraction of the time it takes to open a new-construction restaurant- not to mention at a fraction of the cost! 

Craft Beer + Franchising= Two Booming Industries!

The burgeoning craft beer industry can be very lucrative, thanks to low overhead, multiple revenue streams (craft beer, food, non-alcoholic drinks, and merchandise), and larger profit margins. Craft beer surpasses wine and liquor in terms of sales and doesn’t show any indications of stopping. From IPAs to blonde ales, craft beer lovers don’t mind paying more to experience new flavors and variations. 

Still not quite sure about investing in a franchise during relatively uncertain times? Statistically speaking, owning a franchise, especially one in a growing industry like craft beer, is actually less risky than opening your own business from scratch. 

Franchises are a major contributor to the U.S. economy, to the tune of 670 billion of total economic output, or 3 percent of the total gross domestic product (GDP) in 2020. They’re projected to have added 8.3 million new hires by the end of 2021. While other business sectors may still be struggling for quite some time, the franchise market is expected to make a full financial recovery and grow a projected 3.5 percent. Total investment ranges from $331,750 to $2,192,500* to start your own Voodoo Pub franchise.

*At this time, we do require a 3-pack minimum

Here are a few additional stats from 2020 to consider: 

• Craft beer makes up 23.6% of the U.S. retail beer market 
• Average of 22.2 billion dollars in craft beer sales
• 14% of Americans drink beer at least once a week
•  Neilson Harris data reports the percentage of 21+ population that drinks craft beer has risen from 35% in 2015 to 44% in 2020

Finally, we already mentioned this, but it bears repeating: all of the beer is brewed off-site and delivered right to you – no need to be involved with the actual brewing process, maintenance, or cleaning huge vats of beer. This means you’ll save thousands of dollars on upfront manufacturing costs because all of your product is delivered directly to you and ready for your customers to enjoy. This is an especially attractive point for those of us who have always dreamed of owning a chill little craft brewery, despite knowing exactly zero about brewing beer!

With experts predicting high economic prosperity in the next several months to pre-pandemic levels and beyond, now may be the right time to take the leap. Don’t let Future You kick themselves for letting this opportunity go by- visit our website today to learn how you can own a Voodoo Brewing Co. franchise in 2022!

What Are the Top Craft Beer Industry Trends for 2022?

Despite the Covid-19 pandemic, which affected every sector, the craft beer industry is still going strong. Are you wondering how? For starters, for every bar, microbrewery or craft beer emporium that closed in 2020, there are three new ones opening their doors! And the best part is, there’s not much danger of an oversaturated market- people love beer, and they enjoy gathering at their favorite local watering holes to drink it. Owning a craft beer franchise now might be the best decision an entrepreneur can make, assuming they enjoy having fun, making money, and meeting new people.

The increase in the number of breweries in the United States has led to new trends that will dominate 2022. As a potential Franchise Owner, you need to be in the know about these trends, and how Voodoo fits into the whole thing. Here are craft beer industry trends that will be notable in 2022.

The Year of Re-Branding

Due to the rise of many craft brewers, the year 2022 will be very competitive. You will realize brewers will need to inject a lot of funds into marketing strategies. All craft brewers want to be on top of the game. This calls for relevance in marketing platforms such as social media.

 The brewers will have to change the entire image of the brewery to attract new customers. That is from cans and bottles to graphics. Everything will have to be re-branded.

Thanks to our unique, playful beer names and awesome can designs, Voodoo is not in need of a re-brand- our fans can spot a new Voodoo brew from a mile away. Our street cred speaks for itself, and our brewpub Owners reap the benefits from a loyal, devoted fan base among the craft beer community. So- one less thing to worry about when you own a Voodoo brewpub!

Curiosity Tasting 

Here’s something that will blow your mind: beer drinkers love to taste different beers. No, really. We were shocked too.

Seriously, though, people tend to be naturally curious about trying new things, and that goes for new types of beer. With an increase in breweries, beer lovers are now making “tasting” a norm. It’s like those fancy-pants wine tastings in Napa Valley, but with beer!

It’s an emerging trend that is helping beer lovers educate themselves on different variety of beers. No one wants to be told stories of whether a certain beer is awesome or not. Everyone wants to taste and make their judgment. And if there’s one thing craft beer enthusiasts love, it’s being the first to know a particular brew is awesome, then unloading its entire origin story on an unsuspecting public. Beer tastings are perfect opportunities for these aficionados to hone their craft and develop their palates.

The tasting experience has been vital for the craft beer industry. User reviews are making breweries improve on their beers. As a Voodoo brewpub Owner, there’s nothing to stop you from hosting your own tasting event- not only is it a great way to boost visibility and awareness of newer brews, but it’s also an excellent opportunity to bring the local craft beer community together, either in support of a good cause or just for fun.

Contactless Technology Is Dominating The Trends

Covid-19 made people adopt new trends to help minimize contact with other people in an attempt to slow the spread.  Since a lot of these new trends are super-convenient and easier than the old way of doing things, we can expect them to stick around long after this situation has calmed down for good.

Take, for example, the ability to buy things without walking into a brick-and-mortar facility. Thanks to technology, you can buy virtually anything through contactless payment methods. You don’t have to pay cash or even be there in person. Beer is no exception!

For residents of Pennsylvania, Ohio, and Washington, D.C., delicious Voodoo beer delivered right to their doorstep is just a mouse click away! Our online ordering and delivery service has proven quite popular amid the pandemic, and we anticipate it will continue to be a go-to service for folks who are looking for exclusive can releases and special merch that is sometimes only available online. 

As we continue to open new brewpubs in cities across America, we plan to expand Voodoo home delivery to these markets. It’s a great way to ensure that, no matter what Covid-19 drops on our society next, at least people won’t have to be without a superior beer at home!

Beers With Quality and Benefits

Lately, people are not buying products or services that don’t meet the standards. Have you noticed that people are going for quality over quantity? People are going for beneficial things that positively impact physical, mental, and spiritual well-being in the recent past. As a potential Voodoo craft beer Franchise Owner, this is good news, since quality is kind of our top priority.

Not surprisingly, people love beers that are made with quality ingredients, as they find that can help lessen the post-hangover impact that can be more profound after drinking low-quality, cheap beer. You will find that beers with standard ABVs are relaxing and don’t have that disturbing hangover effect.  So why do people hate hangovers so much? If you’re asking, you’ve clearly never had a hangover. They’re seriously the worst. So, it’s not too surprising that people are gravitating toward quality beers made with ingredients that can lessen the unpleasant effects. 

Our Master Brewer and his crew source only the highest quality ingredients to brew our beer. It’s a true labor of love, and one that he takes super seriously. You can be certain that every single beer you sell as a Voodoo craft beer Franchise Owner was made with a heaping helping of the not-so-secret ingredient: LOVE. (Disclaimer: you absolutely will still get a wicked hangover if you drink too many beers, no matter which beer you drink- enjoy responsibly!)

Sour Beers Have Gained Mass Attention 

In the recent past, sour beers are becoming the talk of the town. With the increase in sales, it’s a true definition of how people love these fruit-influenced beers.  You’ll notice that the sour beers have earned a perfect spot in menus for taprooms and bars.

It’s an emerging trend where sour beers have a larger impact than other beers. The growth of these sour beers can be measured on percentage but not in the total volume of beers sold.

Why are these sour beers becoming more popular in the recent past? Many of these beers have a low percentage of calories. That is the secret. No one wants to add unnecessary weight. Do you? I know the answer is a big no!

Apart from helping you avoid belly and keep a flat tummy, sour beers are smooth, attracting cocktail lovers. So expect to see more hype on these beers in 2022.

What’s that, you say? You want to know if Voodoo has plans to capitalize on the sour beer trend? Allow us to introduce you to Golden Sour, which we first brewed in summer 2020. (Did we actually START the sour beer trend? It’s possible…guess we’ll never know for sure!)

Diversity In Different Types Of Beer

We have seen many breweries opening this year, and more are in the process. And every brewery comes with different types of beer to the market. What does this mean? The industry will be flooded with various types of beer.

Change is inevitable, and change brings diversity when it comes to the craft beer industry. You will realize that beer lovers tend to be excited about new brands of beers, yet still stick to the normal brand that they love. 

You really can’t get more diverse than our line-up of craft brews. From IPAs to stouts to lagers, and everything in between, you can always find a beautiful rainbow of beer flavors, colors, and moods at a Voodoo brewpub. Our fans know this, and as a Franchise Owner, you’ll reap the benefits of being on-trend with incredible diversity, yet not having to brew a single damn beer yourself. How’s that for the American Dream?

The Last Word

You should expect 2022 to bring new trends to the craft beer world. But still, there will be old ones that will stick on the list. Some trends include the need for re-branding, contactless technology, demand for quality beers, sour beers, and industrial diversity.

As Voodoo Brewing Co, we are keeping up with trends to ensure our customers get the best beers in the market. And we’re not saying this just to sell more brewpubs- we mean this: opening a craft beer franchise through Voodoo may just be the best decision you’ll ever make in your career. If you want to ring in the new year as a business owner, with a job that makes you actually want to go to work each day, visit our official website.