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Beer is BIG Business! (Just Ask Our Craft Beer Franchise Owners)

Craft Beer is BIG Business! (Just Ask Our Franchise Owners)

Have you thought about becoming a craft beer Franchise Owner but are a little wary of the profitability of craft beer? Although craft beer has certainly gained monumental popularity over the last decade, we assure you – the hype isn’t slowing down. Many people don’t realize how lucrative the craft beer industry can be, but with low overhead and major margin for profits – you’ll see how simple (and profitable!) being a craft beer Franchise Owner can be!

craft beer franchise is big business collage

Craft beer is BIG business, people. We’re talking… really big. Honestly, we’ve been in business for over a decade and even we were surprised at how easy it is to make a lucrative living from the craft beer industry. And the best part about being a Voodoo craft beer Franchise Owner? You don’t even have to brew it – our Master Brewers have spent years perfecting the art of craft brewing so you don’t have to! You’ll save thousands of dollars on upfront manufacturing costs because all of your product is delivered straight to you and ready for consumption! 

Voodoo Brewing Co. takes the heavy lifting out of owning your own craft brewery. All you have to do is provide some of your own style and flair, find your crew, and open your doors for business! You hardly have to convince people to want to drink great beer, it’s just like the classic movie adage from Field of Dreams (1989) – “if you build it, they will come.”

Stats on the Craft Beer Industry

In case you didn’t know, beer is the most popular alcoholic beverage over wine and liquor, in terms of sales.  While craft beer doesn’t make up a huge percent of that margin, it is steadily growing in popularity. Patrons are beginning to develop their palates towards IPAs, blonde ales, session beers, imperial porters, and so on. While craft beer might be slightly more pricey, there are many options and endless varieties of flavors to choose from, not to mention many craft beer enthusiasts who are willing to pay top dollar for an amazing and unique beer-drinking experience.

We’ve compiled research from the annual Consumer Goods and FMCG report on Alcoholic Beverages in the United States for 2020 to give you some statistics and information in one easy-to-read place. Here are some highlights for the US craft beer industry in 2020:

  • Craft beer makes up 23.6% of the US retail beer market 
  • Average of 22.2 billion dollars in craft beer sales
  • Craft beer sales have seen a steady increase since 2011 (with a slight drop in 2020 due to Coronavirus pandemic nationwide shut down of bars and taprooms) 
  • 14% of Americans drink beer at least once a week
  • Neilson Harris data reports the percentage of 21+ population that drinks craft beer has risen from 35% in 2015 to 44% in 2020

While there’s some uncertainty for 2021 due to the COVID-19 pandemic and subsequent shutdowns, predictions are that sales will hit a major increase toward the second half of 2021 as more people become vaccinated and feel more comfortable congregating in public places. This means that if you start the Voodoo franchise process now, you can open just in time for peak beer season and begin earning profits more quickly!

Stats on the Franchise Industry 

So we know the craft beer industry is alive and thriving, but what about the franchise industry? Overall, being a Franchise Owner is less risky than starting a business on your own, but how did COVID-19 impact the profitability of franchises throughout the US? We took a look at some of the statistics and data surrounding this global phenomenon and the proof is in the pudding: if you are thinking about starting your own business – a franchise opportunity is definitely the way to go in this uncertain climate. 

We gained some valuable insight from the IFA (International Franchise Association) Economic Outlook Report for 2020 and the Predictions for 2021 to give you a well-rounded view at what to expect for the upcoming economic climate. 

Here’s some quick information for you on becoming a franchise business owner in 2021: 

  • The most expected franchise opportunities will be in personal services, quick-service and full-service restaurants
  • Franchising is projected to open more than 26,000 new locations
  • Create 800,000 new jobs
  • Contribute 477 billion to the US Gross Domestic Product (GDP)
  • While 2020 saw some loss in growth percentages, projections show 2021 higher than ever
  • Franchises contributed 670 billion to the total economic output, representing 3% of the total nominal GDP
  • The franchise market is expected to make a full financial recovery growing at a projected rate of 3.5%
  • Franchise employment is projected to add a total of 8.3 million new hires by the end of 2021

As you can see, franchise businesses are expected to make a full recovery for 2021. Wouldn’t you like to help create new jobs for your community – while serving badass Voodoo craft beer? According to these data estimates, franchise businesses are expected to make a huge contribution to the overall economic growth for 2021. These statistics are very promising in such an uncertain economic climate and with Voodoo, the reward can far outweigh the risk!

Voodoo Brewing Co - Matteo Rachocki CEO of brewery franchise

Stats on Voodoo Craft Beer Franchises

It’s pretty obvious why you would want to choose Voodoo as the company to franchise with – we’re fun, we make amazing craft beer, and we let you be you. We celebrate individual style and make it really easy to make great profits from our company. 

Sounds like a dream right? Well here are some solid stats from our FDD (Franchise Disclosure Document) from 2020. Want to see this report for yourself? No problem, just fill out our short questionnaire and we’ll send you a copy ASAP!

To give you a quick rundown – here are some highlights of the perks and profitability of owning your very own Voodoo craft beer franchise:

  • Voodoo Brewing Co. is an established and successful brand with over 40K followers on social media – people know us!
  • The initial investment is only ¼ of the franchise costs of our national competitors
  • Our Average Gross Sales (AGS) are $586,202*
  • The sales-to-investment ratio is 168%
  • We’re a Top 50 Brewery with multiple awards 
  • Franchise Owners can enjoy multiple revenue streams including food, non-alcoholic beverages, and merchandise – and of course, authentic Voodoo craft beer!
  • All of the beer is brewed off-site and delivered straight to you, you don’t have to worry about the brewing process, maintenance, or cleaning huge vats of beer
  • Total investment is around $358,500 – $659,500

*Numbers obtained from our 2020 FDD

Why Now is the Best Time to Start 

Typically after going through our Franchise Owner education process and signing your franchise agreement, it takes about 9 months to open your own Voodoo pub and welcome your first customers. Though the current economic climate is uncertain, especially for restaurant and bar owners, due to the COVID-19 shutdowns, experts project that in 9-12 months we will be seeing huge gains in economic prosperity for the U.S. By mid-2021, we should start seeing pre-pandemic numbers again and for the next several years is projected to surpass its potential until around 2025. 

That means that this is the perfect time to begin your Voodoo Brewing Co. craft beer franchise and hit peak numbers while getting your business established during a time of high economic prosperity. Since everyone has been stuck inside for the better part of a year, people will begin to flock to restaurants, bars, and other local gathering places to have some much-needed fun with friends they haven’t gotten to see in a while. 

With the minimum risk that franchises offer, opening a Voodoo pub can help you realize your entrepreneurial dreams while giving you a better chance for financial security and long-term career growth. This could be the decision that changes your life for the better – you don’t want to miss this perfect window of opportunity to bring jobs and amazing craft beer to your community.

craft beer franchise post-COVID

What are You Waiting For? 

It’s all adding up – and how can you deny the statistics? The craft beer industry is growing, and franchises are projected to make a full recovery that is projected to surpass even pre-pandemic numbers. Voodoo Brewing has successfully grown while launching during a major recession in 2015, and our team can help you navigate the current economic climate with what we’ve learned. Economic experts believe we are about to see a reboot of the Roaring ’20s, with a period of economic prosperity that we haven’t seen in our lifetimes. Sounds like a pretty good time to open a Voodoo pub in your community!

If the following sounds like you, you’ll be a great fit for what we do here at Voodoo.

  • You’re a boss – the leader of the pack, the alpha, and you know how to get things done
  • You also LOVE to have a good time! At Voodoo Brewing, we are all about serving a great product and having fun while doing it
  • You live life on your terms – you don’t want some huge corporation telling you what to do and how to run your business
  • You love beer – I mean come on, who doesn’t?
  • No A-Holes please – let’s face it, mean people suck!
  • You know that it’s all about the team – tribe mentality will get you far with Voodoo Brewing Franchise, our operating strategy relies on a skeleton-sized crew that works as a solid-unit team. 

Sound like something you’d be into? Voodoo craft beer franchise opportunities are for those who are ready to change their lives for the better and have a kick-ass time doing it. 

Take the right steps toward being your own boss starting today! For more information, please visit our franchise website here or take a look at our frequently asked questions here. Want to talk to a real person? Give us a call at 720.797.6671.

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    Your Hometown Called…It Needs a Voodoo Beer Franchise!

    Your Local Pub Needs an Upgrade,

    Voodoo style!

    Voodoo Brewing Co - Bar BG

    Owning a pub or a beer franchise may sound like a perfect idea for a startup, but it is not all fun and games. There’s a lot of hard work involved behind the scenes, from excellent planning to finding the best location, developing a powerful concept, and working long hours to make it a profitable business. 

    Needless to say, a failed job at any of these steps leads can turn your startup into a disaster. Craft brewing has grown exponentially as an industry since 2012 and experienced a 4% rise in growth in 2019. US citizens are the primary consumers of craft beer and consume 58.4% of the world’s craft beer. 

    Americans have a significant share (24.2%) in the beer market. They spent $27.6 billion in 2018 on craft beer which was 7% higher than 2017. That’s a lot of craft beer.

    Launching a Beer Franchise with Voodoo Brewery

    As much as the craft beer industry is growing, to start from scratch is a considerable struggle when it involves decisions regarding the food and drinks you’ll serve, your location, and additional amenities you’ll offer.

    That’s where you need a beer franchise like Voodoo. The Voodoo crew is here to share the burden and flourish your business idea with our proven, frankly badass beer franchise model. If you already own a bar, franchising with Voodoo can breathe new life into your existing space, setting you apart from the local competition and bringing in a whole new crop of craft beer lovers who can’t wait to try Voodoo on tap.

    Not a bar owner but always dreamed of being one? Great news for you- unlike other beer franchise brands out there, Voodoo is all about making every location as unique as the Owners themselves. We use second-generation real estate as our preferred site for a new location, keeping your new Voodoo brewpub consistent with existing local architecture…and lowering overhead costs for you! 

    Voodoo Brewery: A Background

    Voodoo is a Meadville, PA-based beer franchise that first launched in 2005. Since opening the doors of our first location, we’ve managed to achieve a Thrillist award for a new brewery, Best Stout in Pennsylvania, Best Food Truck, The Best Brewery in Town, Best Winter Beer in 2015, Top Beers of the Year, Best Locally made Beer, and the list goes on. 

    We have also been one of the top 50 IPAS in the country and runner-up in Pittsburgh contest’s best burgers. We know what we’re doing! 

    After much success perfecting our business model in 7 locations, we are now franchising the Voodoo concept all over America! Since we’re pretty well-known among the craft beer set, you can imagine the excitement this has kicked off- we’ve already sold out Vegas, so there’s no telling what’s next!

     

    Meet the Voodoo Beer Franchise SQUAD

    Matteo Rachocki, the Voodoo Brewery CEO, has been the backbone of the business since back in the day. He manages the social media, updates the artwork, and handles everything related to patenting the package designs. 

    Jake Voelker, the president, takes care of all of our licensing, and our elusive Brew Master Curt Rachocki is the head brewer and head of barrel aging. We are a team of highly passionate and collaborative people and very open to your uniqueness and creative ideas.

    If you own a pub that needs to be upgraded or know any location to turn into a great bar with quality craft beer, Voodoo can be a fantastic place to get your jump-start. We have shared growth with numerous Franchise Owners, and you are more than welcome if you’re ready to grow.

    Voodoo craft brewery franchise is fun!

    A Voodoo Success Story During a Pandemic

    Shane Caylor had been the owner of the downtown Indiana college bar since 1999. The bar had the late 1990s look with which they were going with low pricing and high volume, and COVID-19 restrictions made it harder to keep it operational. 

    He wanted to give it a new and modern look. To accomplish this, he chose Voodoo to do the task. Voodoo gave it a quirky look with mixed drinks in the bar and a revolutionary menu of burgers, pizza, and wings created by Voodoo’s chief executive chef. 

    All safety precautions are considered, and guests are consistently lined up to place and pick up orders. All guests are notified about the order on their cellphones with a text when ready, which is incredibly convenient for both staff and customers. 

    The dining area is spaced in such a way as to maintain social distancing yet keeping their party within their safety bubble. The pub seats about 150 people even after the restrictions imposed due to COVID-19. 

    Do not let COVID-19 keep you from fulfilling your dreams. You can still pursue opening your own brewery, even amid a pandemic. Voodoo can help you.

    Choosing to Franchise with Voodoo

    By franchising with Voodoo, you can turn your bar into a local attraction. We encourage our Franchise Owners to add personal flair to the place according to their taste and local craft. Establishing connections within the local community is crucial, and local musicians have space to perform, allowing regional commerce to occur.

    To keep each city’s unique vibe alive, we turn existing buildings that were previously empty or failed establishments into a Voodoo pub. This approach keeps the buildout cost to a minimum but also fits in with the local architecture. 

    As any devoted Voodoo fan can tell you, our good vibes go way beyond beer- opening one of our brewpubs has been known to revitalize entire neighborhoods! Just ask Voodoo beer Franchise Owner Mike Malcanas of downtown New Kensington, PA. 

    Some years ago, Mike purchased more than a dozen houses, mainly along Fifth Avenue, to convert them into usable business space. One of them was a 1920s-era theater, which he bought in 2017; that’s where Voodoo Brewery opened and proved to be a catalyst for making it popular and keeping its cool, arty spirit alive. To Mike’s surprise, reshaping New Kensington was a swift process with massive support from the locals.

    Let Us Take Care of the Beer

    One of the perks of choosing Voodoo is that the Franchise Owners do not have to brew the beer. You can leave it to us and trust that we are masters of our craft. We have a team working diligently to produce the finest beer and know the best brewing techniques, including concocting the finest ingredients and aging the liquid. 

    So, without brewing a single beer by yourself, you can own the best brewpub by selling it to your community and earning major street cred in your hometown. Your food menu is locally-sourced and inventive, which makes it easy for kitchen staff to execute. 

    You’ll save yourself from taking the risk that comes with launching a new business and the exhausting endeavor of engaging in conversation with distributors or thinking up the effectual marketing and promotional strategies. Our award-winning beer will take care of that.

    Learning How to Run a Pub

    To run a pub, we give you classroom training and on-the-job practice, making you efficient at your new undertaking. Our executive chef will make a mouthwatering localized menu for your pub. We will help you drive revenue and create buzz for your business by arranging pub events and promotions. 

    Voodoo is fully supportive and intends to fill your pub with new customers, who will undoubtedly become brand loyalists. We are going to assist you in making your business profitable through our financial coaching process as well. 

    Voodoo is 100% right for you if you are looking for a beer franchise business with an excellent profitability potential. Suppose you want to incorporate your creativity and uniqueness into the business, love the beer, and want to be a legend in your hometown by providing the best beer franchise with an incredible atmosphere to your local community. In that case, Voodoo is waiting to work with you.

    Just Say No to Corporate Life

    If you feel drained by corporate rules but want to get into a safety net by associating with a large organization, Voodoo got you covered as we don’t live by corporate world rules. Although we call ourselves a beer franchise, we are the most anti-franchise franchise ever, keeping it closest to consumers. 

    We have tight operational guidelines that let you operate on a lean staff of six or fewer people, leaving you with little hustle and more profit. You can be a Franchise Owner by investing the ¼ of the cost you would spend on other competitor franchise concepts.

    With the rise in the COVID-19 crisis, many businesses were shut down. These consisted of primarily retail stores and restaurants, which now have the potential to turn a significant profit by partnering with the Voodoo Brewing Co. beer franchise. 

    Voodoo makes it easier and affordable to lease or purchase commercial real estate with fantastic potential in a high-demand market, which may have been almost impossible otherwise. We give you a prime opportunity to turn this chaotic time into an entrepreneurial triumph.

    brewery franchise and supplier

    Move Forward in 2021- Open a Beer Franchise With Voodoo!

    Even the pandemic could not stop the Voodoo beer franchise, as we recently launched an outdoor space for our dedicated patrons with socially distanced seating for almost 35 dining parties and a live music band to perform. Our other Voodoo locations were re-opened during the pandemic, featuring to-go beer, food, and merchandise purchases. Now that the vaccine is here and experts are predicting a return to summer fun, 2021 is shaping up to be a great year to own your hometown’s favorite gathering spot.

    Voodoo is all about anti-corporate and pro-fun collaborations. If you are passionate about serving the best beer and great food while making a substantial amount of money, we want to collaborate with you today! 

    We are looking for driven individuals that are ready to take the next step toward achieving their dreams and changing their futures. There is no better time than now, and the team at Voodoo cannot wait to get you started. 

    Please visit our website for more info. We look forward to working with you!

    *Numbers obtained from our 2020 FDD

    Own an anti-corporate, pro-fun brewery franchise.

    Fill out the form and receive our Franchise Information Kit.

      First Name*

      Last Name*

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      Contact me about Voodoo

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      5 Characteristics of a Successful Bar Franchise Owner

      5 Characteristics of a Successful Bar Franchise Owner

      5 Characteristics of a Successful Bar Franchise Owner

      Voodoo Brewing Co - Matteo Rachocki CEO
      Thinking of bringing a Voodoo Brewing Co. location to your city, but don’t know if you have what it takes to be a successful bar Franchise Owner? Think again! Voodoo’s franchise opportunities make it easy to become a successful business owner, even if you’ve never set foot behind a bar in your entire life. The Voodoo crew is there to guide you through a step-by-step process from purchase to launch and beyond and will be by your side every step of the way. We already have a globally-recognized product that practically sells itself (because everyone loves beer…especially GOOD beer.) – all you have to do is put it into action! 

      Once you’ve taken a look at our bar franchise, you’ll see how Voodoo is different from other franchise opportunities you may have seen before. There can be no reward without a little risk, right? Opening a bar franchise with Voodoo gives you the chance to maximize your potential success in your market, at a fraction of the risk that’s involved with opening your own bar from scratch.

      Why is the Voodoo Brewing Co. model different? Because we care! 

      We want each of our franchises to be as successful as our original locations in PA, and we’ve streamlined every aspect of business ownership to make this process as easy as possible for you! We’ve developed the Voodoo Brewing Co. franchise model over 10 years and have launched 7 (and counting) successful test markets all across the country. Now… it’s your turn! 

      Here are some of the traits we’ve found will help you during your journey to becoming the Ultimate Bar Franchise Owner! Here are some tried and true characteristics that we’ve found will kickstart your effectiveness as a new Voodoo Brewing Co. Franchise Owner!

      #1 – You’re a BADASS

      Alright, alright – we already KNOW you’re a badass if you’re considering or have recently become an Owner of your very own Voodoo bar franchise, but this trait is actually very important. 

      Crucial, if you will. Restaurants and bars are one of the most chaotic yet rewarding industries, and you’re going to have to master the art of not giving a f*ck. Staying calm under pressure and being an all-around badass is a trait that will get you very far in the hospitality industry. 

      Besides, the Voodoo Brewing Co. ethos is completely rooted in badassery. It’s important that our Franchise Owners know that they are part of a structured company that knows how to have fun. It’s imperative to our business operations that we serve a quality product (ahem… the best beer ever) and that we (and our employees) have fun while doing it.

       If this sounds like you, let’s move on to the next trait of a successful bar Franchise Owner – you want to make some money! 

      #2 – You Want to Make Money!

      Not to brag or anything, but a Voodoo Brewing Co. bar franchise brings in some serious cash for the average Franchise Owner, with minimal investment. According to our 2020 FDD stats, Voodoo Brewing Co. franchises gross roughly $586K on average per year.* So if you feel like you are ready to take on a bar franchise that already has proven results, Voodoo Brewing Co. is the franchise for you. 

      It’s also very important that a bar Franchise Owner is business-savvy and understands the basics of business practices and economics. You are running a business, after all. This is one of the most sought-out traits of a business owner: the ability to make split decisions that will maintain efficiency and are cost-effective for the company. Luckily, our operations are built on a six-person team,  so you can keep costs down while letting profits soar. 

      We’ve already built a globally-recognized brand in Voodoo Brewing Co.-  all you have to do is have an “all-in” mentality and lead your team to greatness with that business-savvy trait that made you want to become a bar Franchise Owner in the first place! 

      #3 – You’re a Communicator 

      In order to lead a successful team, it’s very important to have excellent communication skills to keep everyone on the same page and working together. After all, our Voodoo bar franchise plan runs on efficient, but tight, staff procedures which mean every piece of the machine has to work simultaneously together. 

      Ever heard the phrase “the sum of all parts is greater than the whole”? This means that every person can become greater than they are on their own when they work together as a cohesive team. It’s up to you as the leader and Franchise Owner to guide your team to success and the best way to do that? Communication! 

      Staying hands-on with your team is a great way to ensure that you are reaching economic efficiency and aren’t wasting any additional labor or products, and also helps maintain the “tight-knit” environment. You’ve seen establishments where it’s clear the owner is hardly ever around and doesn’t care much about the business. It certainly shows when an owner, whether a privately-owned company or a franchise, doesn’t put their heart and soul into the business. 

      We aren’t saying you have to be there every day or you can’t operate this business remotely, but it is imperative that you communicate your standards and your expectations to those you trust to run your business. Which leads us to our next trait… 

      chugging at a craft brewery franchise location

      #4 – You Know How to Trust People

      Since you cannot physically be there during all operating hours of your business, especially if you run on a 7-day weekly schedule, you’ll have to find people you trust to run operations when you can’t be there. Another key aspect of a successful business owner, particularly of the bar franchise variety, is finding an outstanding team of people who you trust to carry the torch of personality and company morals through the years. 

      People will stay at jobs they feel provide them with a sense of responsibility and trust them to do their job correctly, and this builds employee loyalty – which is one of the most valuable assets of your entire company. When employees feel trusted and valued, they will go above and beyond, and that attitude of gratitude is passed on to your customers.

      Constant communication is the best way to get your message from the top-level all the way down the company’s structure with the fewest number of “translations” on the way down. Since Voodoo Brewing operates on a fairly small team per franchise, this task is not as daunting as it may seem. Building a company environment with your ideal practices is easy with the Voodoo Brewery Franchise model, we give you all the tools to make this a streamlined and easy process while giving you the space to maintain your own style and flair.

      There are many apps and tools to use to make staff-wide communication easier and your message transparent. We all know how information gets through the grapevine after all. With effective communication and a badass team of trusted members, you will go far as a successful Bar Franchise Owner.

      #5 – You Love High-Energy and Fast-Paced Work Environments 

      Have you ever paid attention during a dinner rush at your favorite restaurant or happy hour at your favorite bar? If the team is running efficiently, you may not even notice that the staff is performing multiple tasks at an extremely high rate of accuracy and volume. However, that can easily fall apart as the staff becomes stressed or overloaded. About 100 things can (and do) go wrong at any given moment during a restaurant’s busiest hour and as the leader and captain of this ship – it’s up to you to make sure it stays afloat. 

      As a successful Bar Franchise Owner, you have to know that being “in the weeds” can be a great thing, it means you’re pushing your limits and you are a popular business. Now you don’t want your employees to feel like they are constantly drowning, but a busy shift gives your staff the opportunity to perform at their highest-functioning levels. 

      A trait of a successful bar Franchise Owner is being able to thrive in these high-energy and fast-paced work environments because it’s all about how you handle that crunch time rush that will gear you towards success. Customers notice how you delegate tasks and manage crises during your busiest hours and it will reflect their loyalty to your business. 

      Keep rolling with the punches and know that even in the “weediest of weeds” – there is always a light at the end of the tunnel (even if that’s just closing time!) Maintaining a calm presence in the midst of chaos will keep your staff pushing on and your customers impressed with your “cool as a cucumber” performance. Remember that your vibe trickles down to the rest of the staff, if you stay there as a beacon of clarity and support, your staff will maintain that attitude throughout the shift as well. 

      Now that you know the basics of being a successful bar Franchise Owner, what are you waiting for? If you’re a badass who loves beer and making profits, knows a thing or two about business strategies like communication and trusting your team, and thrive in high-energy environments – a Voodoo Brewery Franchise is the opportunity you’ve been looking for! The beer practically sells itself and with our fun ethos and company values, you’ll look forward to “coming into the office”. 

      Since 2005, Voodoo Brewery has created a premium-quality craft beer that is known by beer aficionados around the world. Our franchise opportunities take all of the guesswork and heavy-lifting out of owning a brewery – you don’t even have to have any brewing knowledge or equipment – we deliver Voodoo’s premium craft beer directly to you! 

      Don’t just take our word for it, whether you are simply intrigued or have been thinking about investing in a Voodoo Brewing Co. bar franchise, the time to act is now. With the amount of time it takes to launch a new franchise, if you invest in your future now, you’ll be ready to launch just in time for the busiest beer season of the year. 

      Please view our franchising opportunities page for more information.

      *Numbers obtained from our 2020 FDD.

      Own an anti-corporate, pro-fun brewery franchise.

      Fill out the form and receive our Franchise Information Kit.

        First Name*

        Last Name*

        Email*

        Phone*

        State*

        Zip Code*

        Contact me about Voodoo

        *REQUIRED

        Should I open my own bar or invest in a brewery franchise?

        Should I open my own bar or invest in a brewery franchise?

        Should I open my own bar or invest in a brewery franchise?

        So, you’ve decided to open a bar. Or at least you’re entertaining the thought- after all, you’re here, aren’t you? If you’re torn between striking out on your own and partnering with a brewery franchise like Voodoo, you’re going to want to read this.

        A hot topic for a hot market

        With market analysts indicating a post-pandemic upswing in the industry, many entrepreneurs are finding themselves asking that very question. We’ll go in and have a look at some of the challenges and strengths of the different approaches.

        At a glance

        Brewery franchise vs. starting bar from scratchOpening your own bar is not without its appeal. The idea of starting your very own business from scratch is alluring to some entrepreneurs wanting to test their mettle.

        Others feel that a brewery franchise can be creatively restricting, taking on the role of marketing director alongside existing management duties, despite having no background in branding or advertising. I don’t agree with this failure to delegate, as it is an almost ignorant form of micromanagement. 

        That being said, many entrepreneurs, including those without restaurant experience feel compelled to take on this incredible risk. Let’s have a look at some of the pitfalls these entrepreneurs will likely encounter:

        Real Estate

        Finding real estate zoned for restaurants can be challenging, risky, and expensive. Prospective restaurateurs need to be wary of city planning, zoning and development initiatives that will undoubtedly affect their business.

        It is also a competitive space, and independent entrepreneurs can often be outbid by large chain corporations that are sure to be interested in prime space. This is where buying a brewery franchise like Voodoo, and having real estate support every step of the way, can be really helpful. (It also doesn’t hurt that we’re more interested in the funky, second-generation real estates that a lot of these other unimaginative chains tend to overlook!)

        Permitting

        As an aspiring independent bar owner, you’re going to need a lot of permits to operate. Obtaining all of the necessary permits is both critical and a notorious headache for owners.

        These include (but are certainly not limited to) food safety permits, liquor permits, signage and parking space permits, dumpster bin placement permits, and the list goes on and on and on. I

        t’s enough to make anybody’s head spin, and you haven’t even opened yet. Cities seem to love red tape, and it can be very helpful to have the support of a franchise community to help to navigate it all.

        Marketing

        “Well, we’ve got the sign out, we’ll be just fine… they’ll be rolling in any day now.” One can pretty much hear the crickets and the tumbleweeds blowing in this scenario, where an independent bar owner has absolutely no idea how to market their watering hole. Or maybe they’re just figuring, “How hard can it be to sell beer? This place will advertise itself!”

        It certainly would be nice if it worked like that. 

        Voodoo Brewery FranchiseOne pitfall that many entrepreneurs in almost every industry overlook is just how much time and energy and capital you need to set aside in order to market your business. Just because you are opened doesn’t mean people know who you are or what you’re about. 

        People only go where they know, so branding really matters. Brand recognition takes time and money to build, it can take years – even decades. Years that entrepreneurs don’t have to wait to fill up their establishment.

        • Start-up costs and failure rates – Well it isn’t rocket science – entrepreneurs can add up those real estate permitting, building and renovation contracts, staff-onboarding, and supplier costs and hope to heck there is still a sizable chunk of change for branding and marketing. 

        Even if the prospective bar owner gets all that right, if the research has missed anything, he could be watching the city demolish that old strip mall across the street and be sitting across from a condo-development for the next 5 years, only to have the owners move in and complain about the noise from the bar. The failure rate of new restaurants is a staggering 60%.

        Yes, it’s sad but it’s true. Many people who have found their way into some wealth or had it all along dream naively of a charmed existence, and don’t realize the grueling hours, hard work and early-death-inducing stress that comes with owning your own bar.

         The restaurant industry was already a brutal one long before the pandemic threw everything into upheaval, and it has only gotten more difficult with safety restrictions, lockdown orders coming into and going out of effect, and of course the ever-present risk of infection.


        Luckily there is an alternative and safer way to enter this tough industry. Franchise Owners enjoy all the perks of a successful restaurant with a greatly reduced amount of headache.


        Let’s have a look at some of the benefits of investing in Voodoo Brewery franchise ownership.

        Lower Risk One of the reasons that a lot of bars fail is the lack of capital. This industry can throw you all kinds of curveballs; maybe a cooler goes down and you lose a store of food, or a passerby crashes his vehicle into the dining room. It happens. Having the backing of a larger brewery franchise, and the support that implies is a far more cautious approach to this (sometimes volatile) industry.

        Customer Base and Brand Recognition If one were to look up a step-by-step guide to building a restaurant or a bar, the first step would be to come up with a brand.

        People don’t buy products, people buy brands, they buy what a brand is associated within their minds. It takes years and loads of capital to build a strong brand that attracts customers.

        brewery franchise and supplier Franchise Owners reap the rewards of years of work put into a franchise by the Founders and other Franchise Owners in the system. This is the biggest obstacle to overcome for any bar, restaurant, or brewery. Getting that association is the key to success, and it is already done for you when you buy into a franchise.

        Collective buying power – This is a great perk that saves Franchise Owners a lot of money starting out. As an independent, you are far more likely to be bullied into higher prices by suppliers who don’t care if you take your business elsewhere.

        When you are a part of a large brewery franchise corporation, however, bar-owners have better deals negotiated for them because suppliers are more willing to make deals to keep a larger amount of business around. And if you’re a Voodoo Brewery Franchise Owner, your supplier IS your franchise corporation- we make all of our award-winning beer right at our Meadville, PA compound, then ship it all over the country for Franchise Owners to have on tap. There’s no need for you to scramble to strike deals with suppliers, as you would if you owned an independent bar. We’ve got you covered- all you have to do is sell some of the most in-demand, celebrated brews in the craft beer industry…think you can handle that?

        Franchise community – Fools rush in, as they say. Having an entire community of Franchise Owners, not to mention a hands-on support team to reach out to is indispensable for entrepreneurs making their way. The benefits of collective experience range far and wide, and Franchise Owners know that they have support, no matter what situation the industry may throw at them.

        A safer way to an exciting new career – It may have been easy to decipher from the former section; however, it is worth stating that independent restaurateurs need to know what they are doing to have a hope in heck of surviving.

         Buying a franchise through an already well-established and dynamic brand like Voodoo Brewing is a safer way to invest in the dream of running a craft brewery, without necessarily having experience managing a restaurant.

        As long as you can embrace the tried-and-true business model and learn a thing or two that the Franchise teaches, it is possible to live the dream of running an award-winning craft brewery franchise like Voodoo, at a small fraction of the risk of opening an independent bar.

        Visit our site for more information on owning a Voodoo Brewery franchise.

         

         

        Own an anti-corporate, pro-fun brewery franchise.

        Fill out the form and receive our Franchise Information Kit.

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          Last Name*

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          5 Signs Your City Needs a Craft Brewery Franchise NOW

          5 Signs Your City Needs a Craft Brewery Franchise NOW

           

           

          5 Signs Your City Needed a Craft Brewery Franchise, Like, Yesterday

           

          What is it that is so awesome about a Craft Brewery Franchise? 

          Voodoo craft brewery franchise is fun!There’s the beer, of course, always a fresh batch of something seasonal to taste, the excitement of something new. The benefits of a craft brewery franchise like Voodoo Brewing Co. go far beyond the beer itself, however, and not just for the Franchise Owners.

           A craft brewery is not just a distributor of fine beer but a hub for its community. Connections are made, local commerce takes place and local artists have a space to perform. A craft brewery is an attraction, for visitors to your city to visit, and get to know the people who live there. 

          With market demand for craft breweries on the rise, it might be just the thing your city needs to build a sense of community. We take a look at 5 signs your city needs a craft brewery franchise, in case you are sitting on top of the opportunity of a lifetime and didn’t even know it!

           

          There’s simply nowhere to go

          Here’s a familiar scenario. It’s Friday afternoon, work is done for the week (finally) and its time to commend the hard work that has been done with your second family, your team. It’s time for a beer, but this comes with a really difficult decision. Where?

          The only places really worth heading to are across town, too far to travel, so you opt for that bar in the hotel across the street. It’s dead, as in even the bartender is nowhere to be found. 

          The beer tastes old in the warm sleeve and you decide to just pay the bill rather than buy another round of flat draught beer

          It’s a real problem!

          With gentrification taking place across the country in many urban neighborhoods, there is an increased demand for quality watering holes as the dated dives shut their doors and the areas are redeveloped. 

          This could be a prime opportunity for a savvy investor to satisfy a community need for a public house and quality craft beer.

           

          The only places to go are gross

          Have you ever walked into a bar that has that faded, cigarette-burned teal carpet (why is it always teal?!) with such delightful decor as neon beer signs, taxidermy, and saloon doors? Of course you have. Don’t get me wrong, I love a good dive as much as the next guy, but let’s face it, sometimes a person has got to eat, and when I am a little worried about the last time the surfaces were cleaned, I’m not about to order the cheeseburger. 

          I’m not alone either: as craft breweries have raised the bar for experience, the old biker bars and dives simply don’t draw the numbers that they used to. Those damned millennials are so entitled – wanting to consume their food and drink in a clean, inviting environment that doesn’t smell- just unbelievable

          Opening up a shiny new craft brewery franchise in a city where the best bar is a dive can be a great way to enliven a stagnated part of the community, and earn a decent return on investment in the process.  

          The bars are over-commercialized 

          This was a big problem for consumers in their hometown for a long time. As the particularly apt entrepreneurs should already know, a problem is an opportunity for a product. 

          chugging at a craft brewery franchise locationIn cities where this is taking place, people actually don’t particularly like the overly-franchised restaurant lounge clones as much as one might think. 

          These places do very well, thanks to their base of brand recognition, however, in my neighborhood alone, there are three different locations of the same restaurant, all within 5 minutes walking distance from each other. 

          This is obviously not ideal, as it creates competition between Franchise Owners, who should really be supporting each other. 

          A franchise like Voodoo Brewing, who literally self-describes as the anti-franchise, is an awesome example of getting it right in the pocket. 

          Brand recognition and support without being such a large corporate conglomerate that it is literally eating itself. This brand is placing itself much closer to the consumer than the latter model and stands to reap the rewards in high traffic areas where this is to be found.

          Return of the undead bar

           

          This is a phenomenon that I find humorous as well as a little puzzling. Many entrepreneurs and business-minded folks who love beer, may have noticed that pub or restaurant that always seems to be coming back with a different name, signage, and décor perhaps, but is still, in essence, doing the same thing as its predecessor – failing! 

          I can’t imagine the rationale that invests x number of hundreds of thousands of dollars into an establishment that is being sold due to lack of performance, and then proceeds to change the name and operate in the exact same manner – sometimes with the same menu! 

          It’s absurd, textbook insanity, and it is a fantastic sign that your city needs a fresh idea like an award-winning craft brewery franchise.

          Brewpubs a-plenty

          craft brewery franchise with food“Well, I do love the idea”, you may be thinking, “but there are already a few craft breweries in my city.

           Here’s the thing – what makes craft beer so incredibly popular, and so wildly successful, is that it satisfies the consumer’s need for novelty.

           In a city with a thriving craft beer scene, different breweries enjoy the benefits of craft beer tourism. What a beautiful concept, and a way for breweries to compete when consumers commonly attend several establishments in a night. 

          The fact that this appeal to this industry is based on individual brands and their character and of course their beer, makes for an inclusive, and ultimately lucrative market space. 

          Going in with pre-developed brand recognition makes a Franchise Owner all the more likely to succeed even if they are entering a thriving craft beer scene. The more the merrier!

          Cities stand to benefit from a healthy, and thriving beer scene, whether rife with breweries or centered on just one popular spot.

          Buying the right franchise for your community could be an incredible opportunity to provide a service that people love to enjoy.
           

          Visit our site for more information about craft brewery franchise ownership with Voodoo.

           

          Own an anti-corporate, pro-fun brewery franchise.

          Fill out the form and receive our Franchise Information Kit.

            First Name*

            Last Name*

            Email*

            Phone*

            State*

            Zip Code*

            Contact me about Voodoo

            *REQUIRED

            The Return of the Bar – What to Expect in a Post-COVID-19 Society

            The Return of the Bar – What to Expect in a Post-COVID-19 Society

             

            For owners of bars and craft beer franchise locations like Voodoo Brewing Co., 2021 is the year they can finally see an end to the COVID-19 pandemic. Though it will likely be a while before we are all experiencing everything life has to offer the same way we did before March 2020, our country is definitely closer to normalcy than we’ve been in a long time. But what does this mean for craft beer franchise proprietors- or any small business owners, for that matter? What does the future hold for everyone who just wants to grab a beer with buddies on a random Thursday night, the way we used to? 

            Believe it or not, the thing we’ve all been dreaming about- gathering with friends and family for a fun night out- isn’t as far off as it still seems. Here at Voodoo Brewing Co., we’re already taking every step we can to make sure our craft beer franchise is still able to show guests a damn good time- after all, we deserve it! 

            We’re sure to see some of the minor tweaks and pivots, like mask-wearing, social distancing, and ramped-up cleaning and sanitation efforts- becoming part of the normal bar experience in the coming months, but these minor changes are nothing compared to the feeling of getting together with your ride-or-die bros and bro-ettes at your favorite neighborhood craft beer franchise (Read: Voodoo!)

            Here’s a glimpse into what experts predict for 2021 and beyond.

            craft beer franchise 2020 pivotWe all know the pandemic story… But what comes next?

            It would have been TOTALLY impossible in 2019 for restaurant and brewery owners to ever guess where they would be today.  Without a doubt, the pandemic has been crazy tough on breweries and on the restaurant industry as a whole. We feel for our brothers and sisters in the craft beer industry, and are happy to report that thanks to a couple of fun little innovations, like our outdoor beer garden spaces and limited beer delivery services, our craft beer franchise is still rockin’ and rollin’, and ready to kick 2021 into high gear!

            The pandemic has been especially tough for independent craft brewers and owners of local bars and restaurants. With rent piling up, many owners of small neighborhood pups have been forced into bankruptcy and put out of business. Many brewers were seeing 90% of their sales going to orders placed and enjoyed in-house, pre-pandemic, so to be fair, it may be hard to see why now might be the best time ever to break into the industry with a craft beer franchise like Voodoo Brewing Co.

            You may be surprised to find it is actually an ideal time to get the ball rolling if you have ever thought about running a bar or craft beer franchise.

            How many times have you thought to yourself lately, geez I can’t wait until I can just go to a pub and simply order a beer again

            Well, you aren’t alone. 

            Good news for craft beer Franchise Owners

            The tastier of the NRAs – the National Restaurant Association, released data showing that 83% of adults say they are not eating at restaurants as much as they would like to.

            This and other factors have indicated that although now may be an incredibly difficult time to be trying to survive as a restaurant, it may counterintuitively be the prime time to invest for those preparing to enter the industry.  

            While the outlook is still grim at the moment for those still currently trying to weather the most disruptive global event in our lifetime, some industry changes have kept the closings down to a minimum. These changes, along with the rollout of vaccines, does offer a glimmer of hope on the horizon.

            One positive change for the industry brought about by the pandemic was the introduction of new legislation which allowed for the sale of beverages via e-commerce. With beverage drinks being such a regulated space, this was a victory for craft brewery and restaurant owners alike.
            Not every business owner was fortunate enough to survive the tribulations brought on by COVID-19, however, with 17% of US restaurants being reported closed in early December 2020.

            With nearly 1/5 of the industry closing its doors, a lot of restaurant and brewpub space has opened up, particularly for craft beer franchise models like Voodoo’s, that thrive on second-generation real estate in quirky, eclectic neighborhoods. This unfortunate reality for those businesses that have closed is actually has a positive effect on those looking to get into the restaurant industry – more specifically for entrepreneurs thinking about owning a franchise.

            While there may be a lot of real estate opening up, investing in opening an independent restaurant is still a risky proposition. Just like any other market, as opportunities arise, the space can quickly become saturated.

             If there is an influx of new brands and ideas popping up post COVID-19, it will be too easy to find yourself lost in the noise. Investing in a craft beer franchise at this time would mean that you’d have a corporate team there to provide the proven business model, training, support and Franchise Owner community that would be needed to maximize potential for a return on your investment.

            Bart Watson, the Chief Economist for the Brewer’s Association said in an interview with Forbes Magazine that he forecasts the 2nd quarter of 2021 to be still challenging for the industry, and anticipates the beginning of a return to normal for the 3rd period, with a prediction of sales falling 8% by the end of the year.

            While there is still much pressure on existing brewpubs across the country, the timing may work out for aspiring entrepreneurs. 

            At Voodoo Brewing Co., it takes our craft beer Franchise Owners approximately 9 months after training until they can open their doors and serve their first customers. When compared to the 10-year runway needed to build a new brand in this industry, this seems like virtually no time at all…yet for an aspiring entrepreneur who got started on the journey to craft beer franchise ownership today, it would be just long enough to increase the likelihood of a return to more normal activity by the time Opening Day rolled around.

            Voodoo Craft Beer FranchiseIs it time to open a craft beer franchise with Voodoo Brewing Co.?

            Imagine for a moment you have decided to take the leap, and have invested in Franchise Ownership with us – by the way: Congratulations, good move.  

            Once educated on the proven business model, you will be on your way to opening your doors in a rewarding new career managing your very own craft beer franchise- not to mention having exclusive rights to serve Voodoo’s award-winning beers in your community. As previously mentioned, this process takes around 9 months to complete.

            Coinciding with the vaccine rollout and subsequent reopening of the world means it is actually a great time to begin the process. You will literally be watching your world open just as the rest of the world reopens, and the hordes of socially distanced and happy-hour-starved survivors pour into the establishments.

            When looking at the first “reopening” back after the first wave of coronavirus in 2020, and trying to introduce social distancing into an industry that revolves around people getting together socially, the outlook was grim. 

            Reduced capacities, hours, contact tracing, mandatory masks, the list goes on and on. I think it’s safe to assume that aside from the excitement to leave home, nobody was really stoked on what the “new normal” was going to look like.

            This time though, (thankfully) we have vaccines.

             With the US government recently securing contracts for enough doses to vaccinate the nation, things are surely looking up. What started as a two-week disruption and led to one of the hardest years known by many, is finally being fought back, dose by dose, arm by arm. 

            This time, reopening is going to mean reopening, and normal is going to mean normal – eventually. We may not be there yet, but the end is in sight.

            With all this in mind perhaps, when looking towards the reopening of society in general we can afford to be a little more optimistic this time. 

            When thinking about what bars and restaurants will look like, post-COVID, we can now look to places like Australia or New Zealand, who have managed to keep on top of coronavirus. 

            Photos of crowded rugby stadiums and bars with no plexiglass barriers offer hope that bars will look much the same post-pandemic as they did pre-pandemic. Of course, there will be some new kids on the block, as investors and entrepreneurs see the opportunity ahead of them.

            It’s easy to see why right now is such an exciting time for entrepreneurs. The reality of the situation is that ebb and flow is constant. The pandemic undoubtedly has been a tragic situation that nobody wanted to endure. 

            One silver lining, however, is the resulting demand that has built up in the population, which is sure to create a space for current and future entrepreneurs to flourish and succeed. 

            Interested in owning a craft beer franchise with Voodoo? You have excellent taste! Visit our site for more info.

             

            Own an anti-corporate, pro-fun brewery franchise.

            Fill out the form and receive our Franchise Information Kit.

              First Name*

              Last Name*

              Email*

              Phone*

              State*

              Zip Code*

              Contact me about Voodoo

              *REQUIRED